Did you know that one in ten mobile searches on Google results in an app pack?
Did you also know that there are usually only a handful of apps listed in the search results?
Today’s OTT TV app companies can capitalize on this opportunity to get featured for generic -- ex. “Free movies” -- as well as branded -- “Popcornflix” -- searches with help from our OTT app SEO services. Commonly mistaken as App Store Optimization, SEO works alongside App Store Optimization (ASO) to help drive more exposure outside of the common app stores.
Ultimately your brand will want to be optimized on both fronts.
On-Page SEO for OTT Apps
SEO for OTT apps is two-fold. First, there is the general SEO that needs to take place that concerns the search engines. Second, there is App Store Optimization that concerns the Google Play and Apples App stores. There is overlap of the optimizations but they take place in two different areas -- your website and your app store page.
For each optimization, we’ll take into account the major on-page factors such as the app name, URL, short, and full descriptions. Like traditional SEO, we use a mix of keyword research, competitor analysis, and other factors to help you get more downloads and exposure.
Off-Page SEO for OTT Apps
Off-page SEO for OTT Apps is an ongoing mix of generating links, helping to improve installs, and customizing a review strategy. In essence, we are helping you to build your brand through SEO by creating a buzz on other relevant industry sites and providing Google all the right signals to help get you featured, and installed, more often.
Get Started with SEO for OTT TV Apps Today
At 43Twenty, we understand the full ecosystem of OTT app marketing. Contact us today to schedule a discovery call so we can evaluate opportunities for the growth of your brand.