We help clients develop collect and analyze information from a variety of sources and develop solutions that can advance their business objectives in relation to their larger market. We begin with comprehensive research, working to understand your organization’s unique position across three overlapping areas - competitor, market, and customer. Our goal is to find and recommend ways your business can minimize weaknesses and exploit strengths that help increase market share, customer demand, and retention rates, while cutting into competitor's margins.
Just knowing what the competition and industry is doing is not enough, it’s equally important to understand how all of the pieces fit together. The ability to see the big picture is essential to developing an effective business strategy. Our strategic competitive intelligence services combine in-depth research findings with traditional and innovative tools, providing a holistic view of the market and the competition.