INSIGHTS

  • Kirby Grines

Is Quibi’s 90-day trial too long?


With the coronavirus pandemic forcing everyone to stay inside their own homes, there’s arguably never been a more opportune time to give viewers even more content to watch. That said, does COVID-19 negatively impact Quibi? On March 6, exactly a month before its launch, and approximately 10 days before schools and businesses in the U.S began shutting down leaving most of us quarantined in our homes, it was announced that Quibi would be offering people a 90-day free trial.


Quibi launches with 50 shows and movies, with each video lasting 7-10 minutes. It wasn’t exactly tons of content pre-coronavirus, but considering we’d watch some here, some there while on-to-go, it seemed like enough, to start with.


But a lot’s changed in one month. A majority of the country is sitting at home and as a result, nearly every streaming service is seeing an increase in viewership including HBO Now (up 40%), Tubi (up 22%), and Pluto (allegedly in the double-digit range).


On the surface, that’s not a bad thing, but let’s say Quibi takes off, because after all, “The Katz” has been doing this since most of us were fucking born. At the end of 90 days, I wonder whether viewers will convert to a paying subscriber (either $4.99 with ads or $7.99 without) or will they run out of content to watch and cancel? And let’s not forget that future content is reliant on production, which at a complete standstill right now. So there ain’t a whole lot more where that came from.


What are your thoughts? Will the concept work? Do they have enough content? Is 90 days too long of a free trial for a new service like Quibi especially given the times?

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