It’s getting increasingly difficult for businesses to get noticed and connect with customers on the internet. According to a poll
The right content can help you attract new customers and drive sales while building trust and credibility with your audience. And when you have an audience that trusts you, they’re more likely to purchase from you.
OTT customer churn is the loss of subscribers from a streaming video service. Although customer churn is an essential metric
While millions of cable subscribers are paying for live sports they’re not receiving, Netflix announced that it’s notifying customers who
A look at the Amazon & HBO Max stalemate HBO Max launched last week and before I dive into why
Amazon Prime Video’s iOS and Apple TV apps now let customers purchase or rent movies or TV shows in-app. Previously,
HBO’s made its best content free for a limited time, however, they’re missing a critical opportunity
Last Friday, HBO began offering over 500 hours of its best TV shows and movies for free across all HBO
Updated: Aug 21, 2019 Over the next few years Disney, who takes full control of Hulu, plans to cannibalize itself in
Last month, Netflix introduced daily top 10 lists, showcasing the most popular movies and TV shows on the service. The
At the Winter 2020 TCA Press Tour in Pasadena yesterday, CBS discussed its plans to move some Viacom content to
The Streaming Wars invaded CES last week and all three of the hugely anticipated entrants (Quibi, WarnerMedia, and NBCUniversal) took
Between all the hubbub of CES and the ongoing drama of domestic politics, there was an announcement toward the end
In November, the Justice Department filed a motion to terminate the Paramount Consent Decrees, the court-mandated restrictions put in place
Looking to capitalize on the soaring connected TV advertising market, TV manufacturer/smart TV data company Vizio is launching Vizio Ads, a service
Updated: Aug 21, 2019 Video audiences in the US are soaring, growing 46.8% from August 2016 to 2017, per the MPA.
Updated: Aug 21, 2019 Working with aggregators helps, but that should not come at the expense of their own brands and
Updated: Aug 21, 2019 Building an OTT platform doesn’t have to be a choice between an advertising or paid content model.