OTT Video News: Week of 7/25/22
Each week, we break down the most impactful news, insights, and analysis in the OTT video industry.
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OTT Video News: Week of 7/18/22
IS ENGAGEMENT MORE VALUABLE THAN SUBSCRIBERS? In a world where all streaming services have some sort of ad-supported option, engagement,
OTT Video News: Week of 4/25/22
Roku reaches 61 million active accounts While Roku increased its total revenue and active accounts in Q1, Roku’s hardware business declined for
Why Thought Leadership is essential for B2B Marketers: The importance of earned secrets
It’s getting increasingly difficult for businesses to get noticed and connect with customers on the internet. According to a poll
OTT Video News: Week of 4/18/22
CNN+ bites the dust…after one month Warner Bros Discovery is shutting down its CNN+ streaming news service less than a month after
How content marketing can help your OTT business drive sales
The right content can help you attract new customers and drive sales while building trust and credibility with your audience. And when you have an audience that trusts you, they’re more likely to purchase from you.
Can mobile carriers become the new MVPDs?
Verizon announced plans to launch an aggregator service, +Play, which will give its 130+ million customers (retail and Fios) the
OTT Video News: Week of 2/21/22
Serendipity Now Netflix is bringing its TikTok-like feed “Fast Laughs” to its TV apps, which has until now only been available via
How SEO Will Land You More SaaS Clients
Your OTT business depends on one thing only: You must generate a steady stream of sales to thrive. This doesn’t
OTT Video News: Week of 2/14/22
Paramount. A Paramount Company: Viacom is Via-Gone after nearly 50 years ViacomCBS has rebranded itself Paramount, well technically Paramount Global,
7 Churn Management Strategies to Stay on Top of OTT Customer Churn
OTT customer churn is the loss of subscribers from a streaming video service. Although customer churn is an essential metric
Love in the Time of Context
If Marshall McCluhan was right, that The Medium is The Message then all this fuss about one-to-one user targeting and
For Apple, the future of TV may be bundles
And the advantages for Apple and the disadvantages for media companies Last year, I wrote about how Apple TV was
Don’t be a Peacock block
NBCUniversal may launch its new OTT video service without carriage on Roku and Amazon Fire TV. NBCUniversal’s new streaming service
Netflix is going to start automatically canceling inactive accounts & why it makes sense
While millions of cable subscribers are paying for live sports they’re not receiving, Netflix announced that it’s notifying customers who
Why WarnerMedia would launch HBO Max without Amazon or Roku
A look at the Amazon & HBO Max stalemate HBO Max launched last week and before I dive into why
Amazon Prime Video now allows in-app rentals and purchases on Apple devices
Amazon Prime Video’s iOS and Apple TV apps now let customers purchase or rent movies or TV shows in-app. Previously,
HBO’s made its best content free for a limited time, however, they’re missing a critical opportunity
Last Friday, HBO began offering over 500 hours of its best TV shows and movies for free across all HBO
The Streaming Wars: The 3 C’S: Cannibalization, Customer Relationships, and Competition
Updated: Aug 21, 2019 Over the next few years Disney, who takes full control of Hulu, plans to cannibalize itself in
Originals for the win. Netflix proves there’s life after Friends and The Office
Last month, Netflix introduced daily top 10 lists, showcasing the most popular movies and TV shows on the service. The
The Perfect Storm for eSports
So if you’re a fan of any organized professional sports, the last couple of weeks have been a bit of
How to Optimize OTT Conversion Rates
Place a vase with a narrow snout underneath a waterfall, and it’ll fill slowly. Yet put a bucket underneath the
Thanks for the “free marketing” AT&T: CBS has added 2 million All Access and Showtime OTT subs
At the Winter 2020 TCA Press Tour in Pasadena yesterday, CBS discussed its plans to move some Viacom content to
Quibi vs. Everybody: The Streaming Wars Invade Las Vegas
The Streaming Wars invaded CES last week and all three of the hugely anticipated entrants (Quibi, WarnerMedia, and NBCUniversal) took
Let’s Talk Steve Burke and where the NBCUniversal CEO may end up next
Between all the hubbub of CES and the ongoing drama of domestic politics, there was an announcement toward the end
The DOJ’s Proposal to Terminate The Paramount Decrees to be Decided Next Week
In November, the Justice Department filed a motion to terminate the Paramount Consent Decrees, the court-mandated restrictions put in place
OTT Take: Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Looking to capitalize on the soaring connected TV advertising market, TV manufacturer/smart TV data company Vizio is launching Vizio Ads, a service
OTT Providers: Beware When Expanding Service Internationally
Updated: Aug 21, 2019 Video audiences in the US are soaring, growing 46.8% from August 2016 to 2017, per the MPA.
What Programmers Can Learn From the Fall of Toys “R” Us
Updated: Aug 21, 2019 Working with aggregators helps, but that should not come at the expense of their own brands and
Why a Hybrid OTT Platform Could be the Best thing for your Business
Updated: Aug 21, 2019 Building an OTT platform doesn’t have to be a choice between an advertising or paid content model.