CX Strategy

Every month that goes by gives your customers a chance to either cancel or abandon your OTT streaming service. In a world of unlimited choice, competition, and convenience, how do you create a customer experience so valuable that consumers would forgo choice and even convenience to do business directly with you?

Customer Experience (CX) has become a key differentiator for brands, beyond price or product. With increasingly more competition in the online video industry, companies are beginning to realize the power of CX to attract and retain customers.

Customer experience is the product of how a customer interacts with your brand over the duration of the relationship. This interaction can be broken down in three parts: brand touchpoints, the customer journey, and the environments the customer experiences.

We help media companies align on a customer-centric vision and develop seamless experiences across every touchpoint in the customer journey, driving business outcomes including customer acquisition, loyalty, and engagement.