OTT customer churn is the loss of subscribers from a streaming video service. Although customer churn is an essential metric for OTT service providers, it’s
If Marshall McCluhan was right, that The Medium is The Message then all this fuss about one-to-one user targeting and segmentation may have been for
And the advantages for Apple and the disadvantages for media companies Last year, I wrote about how Apple TV was considering bundling TV+ with other
NBCUniversal may launch its new OTT video service without carriage on Roku and Amazon Fire TV. NBCUniversal’s new streaming service launches on Wednesday and has
While millions of cable subscribers are paying for live sports they’re not receiving, Netflix announced that it’s notifying customers who haven’t watched anything for 12
A look at the Amazon & HBO Max stalemate HBO Max launched last week and before I dive into why WarnerMedia would choose to launch
Amazon Prime Video’s iOS and Apple TV apps now let customers purchase or rent movies or TV shows in-app. Previously, you could still sign up
Last Friday, HBO began offering over 500 hours of its best TV shows and movies for free across all HBO Now and HBO Go properties
Updated: Aug 21, 2019 Over the next few years Disney, who takes full control of Hulu, plans to cannibalize itself in exchange for establishing a more
Last month, Netflix introduced daily top 10 lists, showcasing the most popular movies and TV shows on the service. The lists are updated every day
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