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LATEST ARTICLES

7 Churn Management Strategies to Stay on Top of OTT Customer Churn

OTT customer churn is the loss of subscribers from a streaming video service. Although customer churn is an essential metric for OTT...

Love in the Time of Context

For some time now the digital advertising industry has known that the foundations upon which adtech fortunes were built were going to erode

For Apple, the future of TV may be bundles

The future of TV at Apple is bundles. Why it makes sense for Apple and perhaps less sense for media companies.

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